Connecticut Real Estate News: Drones Used As Real Estate Marketing Tool?

real estate drone

Sellers are trying every trick in the book to get their home sold.  Now Connecticut is trying something different.  Its remote controlled and camera ready to give your home a different feel before seeing it in person.  However, it’s not photos or video taken from your camera, camera phone or camcorder; it’s DRONES.

Recent Connecticut real estate news has mentioned how drones are the “next big thing.”  These drones are nothing to fear, so don’t run for cover.  The drones you’re thinking of are known in military combat.  It doesn’t spy and attack you.  Inventors turned this invention into something positive.  This new version of drone is used for your benefit.

Drone Photography

Drone Photography

Drone Photography

Drone Photography

Robotic agent assistants, or drones, are the newest tool to sell your luxury home.  This type of drone is the newest marketing strategy that brings a unique perspective to separate homes from the pack.  Drones can take pictures in different angles, show video of the entire exterior home 360 degrees , and go in places photo and video can’t (the roof, the surroundings, etc).  The video and photos from drones are added on realtor websites to give buyers more information about the property of interest.  It’s a new way to look at real estate without driving in different neighborhood.

With laws surrounding the cease operation of drones in the state for commercial use, realtors are finding ways around this rule.  The real estate use of drones is one of them.  Another way is to use a contracted and insured vendor to operate the drones for them.  A third alternative is to drop drones altogether and use mini helicopters instead.  They perform the same tasks these drones do without the hassle.  Either way Connecticut realtors aren’t backing down on the latest cutting-edge marketing trend.

Next time you hear a buzzing sound overhead look for a drone.  This is a way for home owners to stand out.  Buyers are getting more knowledgeable about real estate through computers and mobile devices, so drones will fit right in.  Since it just became a trend it won’t come cheap.  For the ones that can afford it, this is a new way to present your home.

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Michelle Manter Giglietti

Owner~Realtor at Manter Realty Group of Keller Williams
Top Producing Realtor and recognized blogger. In her free time you can hear her screaming fore at the local golf course,or catch her at home enjoying fresh cooking and a glass of wine with her husband and favorite 6 pound Morkie named Pedro.
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